Under Armour have become renowned for our innovative use of cutting-edge fibre technology to constantly improve our clothing, which works to improve your sporting performance. Over the years, we have pioneered such revolutions in sportswear as HeatGear, dreamt up by our founder while he was playing football and sweating under the summer sun. HeatGear is a super-breathable fabric which wicks sweat and regulates your body temperature so you feel cooler, drier and lighter.
HeatGear was what put us on the map, but we’ve kept innovating relentlessly since, with techniques such as CoolSwitch. This cools your body and skin so that you can perform longer in comfort. UA CoolSwitch uses an exclusive coating on the inside of the fabric which pulls heat away from your skin, so that you really feel cooler and can perform longer.
You can feel your limitations evaporate with MicroThread technology, which doesn’t cling or chafe, and stretches without absorbing sweat. It’s like creating a cool, moisture-wicking microclimate around your body, and feels like nothing at all.
Sometimes you want to stay warm rather than stay cool – we are in Britain after all. Under Armour are trusted by athletes for ColdGear, the layer to wear when the mercury drops. Guaranteed to keep warm and dry and feel light, you’ll never be held back by heavy, bulky clothing again. Britain isn’t just cold sometimes – it can get really wet too. Keep dry from head to toe with UA Storm, a tiered system of water and wind protection from all weather, no matter how extreme.
When it comes down to it, the weather in Britain is pretty changeable. AllSeasonGear is made from radical fabrics that flex to adapt to naturally and quickly changing weather conditions. This unique fabric is engineered with Under Armour’s moisture transport system to maintain core temperature regulation and maximum breathability.
Charged cotton is another revolutionary fabric we came up with – a unique supercharged cotton blend fabric, with some elastane to make it super supple, while retaining the comfort of classic cotton. Its advanced cotton wicking properties ensure that it dries out much quicker than traditional cotton, as well as not clinging to you when you sweat.
ThreadBorne goes further into cotton, down to the microfabric, guaranteeing the most comfortable clothing you’ll ever wear, partly because we’re bypassing seams.
Whichever of our revolutionary fabrics you choose, we’re sure you’ll be surprised, and find yourself comfortably putting in a peak performance In Under Armour.
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