Under Armour has gone from humble beginnings to become one of the premier sportswear manufacturers in the States. We’ve done this on the back of the quality of our clothing, and our innovative approach to fabric and running shoe technology. We’ve also had prominent roles for our clothing in Hollywood blockbusters, beginning back in 1999, when the company was chosen by Oliver Stone to outfit The Miami Sharks in Any Given Sunday. Under Armour would design the team’s complete outfit, down to Jamie Foxx’s jockstrap.
The UA logo would come to feature prominently in some of the top movies of the Twenty first century, from Dodgeball and Fantastic Four to The Other Guys and The Social Network.
Dwayne “The Rock” Johnson pretty much exclusively wears Under Armour in his films, and we produce exclusive clothing to keep The Rock fresh.
At Under Armour, we go the extra mile to become part of the film’s marketing DNA, like when we became Official Training Partner of the Ares Program for Matt Damon’s fictional space program in The Martian.
Before that, in Lone Survivor’s account of Navy S.E.A.L.S. mission in Afghanistan battle that killed several Seals, we had a tie-in with the foundation behind the film.
Under Armour are probably most associated with superhero movies though. We began with Batman in 2012 and The Dark Knight Rises, when we designed a line of fan gear based on comic book football team the Gotham Rogues.
We don’t just work for DC – we also like to make our favourite Marvel superheroes look their best. We’ve been working on the Avengers series, including Avengers: Age of Ultron, where UA designed specialised athletic undergarments for all the major heroes, as well as Quicksilver’s seamless suit .
We’ve also costumed The Avengers individually – you can’t forget the opening scene
of Captain America: Winter Soldier, Sam “The Falcon” Wilson struggles in his drab old sweatshirt while Steve Rogers effortlessly laps him in his sleek Under Armour gear.
Last year, UA dressed Thor: Ragnarok, and Thor is only one of the superhero compression suits available from us.
You can choose from our superhero compression gear and dress as the hero of your choice, though we can’t guarantee you superpowers at the gym.
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